Worldbuilder Media: brands on the in-game streets

Mobile puzzle and casual games reach audiences that rarely watch linear TV, so the scenery itself becomes a place for a campaign. Creatives are shown on surfaces the designers already planned with no skip button, because there is nothing to skip.

Planners treat it as a mix of outdoor and digital video, without asking anyone to install anything.

More on the platform behind Worldbuilder Media is at gadsme.com.